As the two Southern Hemisphere leading mountain resorts experience the first bracing winter snows the two Northern resorts are enjoying spring conditions as they head into alpine summers.

The development of a membership programme is the next step in a plan to build brand awareness of global marketing collective Leading Mountain Resorts of the World.

Leading Mountain Resorts of the World is a cooperative organisation uniting Val Gardena of Italy, Bariloche, Argentina, Vail of the United States and New Zealand’s Queenstown. The four are top tourism destinations on their own continents offering travellers fantastic, year-round holiday experiences in alpine environments.

Global Marketing Strategy brings together Leading Mountain Resorts of the World

A simple cross marketing strategy applied globally is expected to provide marketing, cultural and economic benefits for four of the world's leading mountain tourism resorts.